MY STORY
Since 2010, I’ve been in integrated marketing. I’ve worked in-house, I’ve worked agency, and I’ve done freelance. My background as a professional marketer has been dynamic to say the least, working across numerous industries and verticals from startup to enterprise.
The great thing about this experience? It’s allowed me to have involvement in all facets of marketing, from brand positioning to campaign analytics and everything in between. This is my speciality - integrated marketing. And the best brands know an integrated strategy yields the best results.
HOW I CAN HELP
BRAND STRATEGY
To say I'm passionate about brand would be an understatement. To me, It's one of the most critical components for long term success. Never underestimate truly knowing your customers and the power great creative and messaging can have. This is what sets you apart from the competition.
MULTICHANNEL MARKETING
Today’s customers interact with brands in a variety of ways that involve more than one touch point - and it's a marketers job to meet them where they are. Employing diverse marketing channels while maintaining a consistent customer experience is a challenge, and it's one that I love to help solve.
TEAM LEADERSHIP
It's the popular saying: you're only as good as your team. And it's true. Having the right talent in place to achieve objectives can make or break success. A natural people person with extensive experience in all marketing functions, leading cross-functional teams is one of my sweet spots.
BINX HEALTH
Director of Marketing
Discussing convenient health for consumers.
RECENT EXPERIENCE
DIRECTOR OF MARKETING
April 2018 - April 2020
binx is a healthcare technology startup that focuses on sexual wellness. While the company has been around for 10 years, I was one of the first hires in the Boston office tasked to spearhead the product development, brand positioning, and launch of an at-home STD testing product.
A strategic brand position and thought-provoking campaign was needed to generate top of mind awareness amongst young, sexually-active audiences - getting them to stop, take action, and understand their risk.
The positioning: the best way to keep STDs from spreading is to get tested in the first place. Instead of focusing on getting tested after sex, we encourage young people to get tested before they have a sexual encounter. All traffic drove to our online risk assessment so patients could find the right test for them. The campaign, “binx before I,” was launched earlier this year on college campuses across the US.
The results: we drove over 100,000 students through our online risk assessment - with 30,000 of those students citing they have never been tested before. This resulted in a critical narrative for binx with investors - that these digital methods are reaching young people who have never been screened.
It’s these innovative solutions that are critical to combatting the STD epidemic.
LAUNCHED CONSUMER PRODUCT IN UNDER SIX MONTHS
Created extensive development plan for consumer ecommerce product and successfully managed team of 25+ to product launch in under six months.
LED GLOBAL REBRAND & CORPORATE BRAND IDENTITY
Led global rebrand through legal trademarking process in the US, UK, and EU markets - including naming, logo design, and corporate brand identity.
SECURED 50M POTENTIAL REVENUE W/ DEMAND GEN PROGRAM
Implemented multi-channel demand generation campaign that secured over 50M+ in potential revenue for newly FDA-cleared product.
BROADCAST PRESS FEATURES ON FOX, ABC, NBC, AND CBS
Directed PR teams and secured features on Fox, NBC, ABC, CBS, 360dx, and GenoneWeb that included national broadcast, web, and social coverage.
